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The Federal Trade Commission says that many Internet business opportunities are scams that promise more than they can deliver. The companies lure would-be entrepreneurs with false promises of big earnings for little effort. Some tips to finding a legitimate opportunity:

  • Consider the promotion carefully.
  • Get earnings claims in writing and compare them with the experience of previous franchise and business opportunity owners.
  • Study the business opportunity's franchise disclosure document.
  • Visit previous franchise and business opportunity owners in person, preferably at their place of business.
  • Check out the company with the local consumer protection agency and Better Business Bureau. See if there is any record of unresolved complaints.
  • If the business opportunity involves selling products from well-known companies, verify the relationship with the legal department of the company whose merchandise would be promoted.
  • Consult an attorney, accountant or other business advisor before you put any money down or sign any papers.
  • Take your time. Promoters of fraudulent business opportunities are likely to use high-pressure sales tactics to get you to buy in. If the business opportunity is legitimate, it'll still be around when you're ready to decide.
 
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